Cloze (15 minutes)

Directions: There are 20 blanks in the following passage. For each blank there are four choices marked A), B), C) and D) on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.

If there is one thing that could halt the ascent of social networks, it is the thorny question of privacy. This is 62 because it goes right to the heart of the social-networking business model. In order to 63 users, sites need to offer ways for members to restrict the information about themselves that gets shared with a wider 64 . But if a site allows members to keep too much of their information private, there will be less traffic that can be turned into profit 65 advertising and various other means, 66 the network’s business will suffer.

There is some evidence that people are starting to become more sophisticated about the way in which they 67 their data, which could have longer-term 68 for the

networks’ growth. Research 69 last year showed that some 60% of adults are restricting 70 to their online profiles.

As it happens, the social networks have partly brought this on themselves. In order to offer a better service, many have created 71 sets of privacy controls that allow users to switch 72 different levels of protection to entrench (保护) their online data. Facebook has excessive controls that can be 73 to create different levels of confidentiality. Default settings (默认设置) for younger people on social-net-working sites are often more 74 than those for adults to ensure they are protected 75 unwanted attention.

Social networks 76 applause for developing these fine-grained controls. 77 their desire for profit can put them on a 78 course with privacy activists, regulators and their users. One bone of contention is social networks’ 79 to draw attention to their privacy statements. The reason for this might be 80 about “privacy reassurance”: the worry that alerting people to privacy as a potential issue will make them less inclined to share things, 81 robust privacy controls are available.

62. A) competitive C) ambiguous

B) controversial D) irrational

63. A) attract C) enlarge

B) contract D) extend

64. A) society C) coverage

B) public D) audience

65. A) among C) through

B) across D) from

66. A) or C) whereas

B) while D) so

67. A) manage C) monitor

B) manipulate D) analyze

68. A) influences C) implications

B) impressions D) connections

69. A) collected C) discovered

B) guided D) published

70. A) access C) excess

B) entrance D) approach

71. A) successive C) progressive

B) extensive D) repetitive

72. A) among C) into

B) between D) towards

73. A) remedied C) adapted

B) transformed D) adjusted

74. A) inclusive C) restrictive

B) instructive D) exclusive

75. A) from C) over

B) for D) upon

76. A) derive C) require

B) revise D) deserve

77. A) And C) Therefore

B) But D) Thus

78. A) conflict C) combat

B) contradiction D) collision

79. A) rejection C) reluctance

B) denial D) decline

80. A) concern C) attention

B) care D) intention

81. A) if only C) even if

B) only if D) as if

参考答案：

62. B) 63. A) 64. B) 65. C) 66. D) 67. A) 68. C) 69. D) 70. A) 71. B)

72. B) 73. D) 74. C) 75. A) 76. D) 77. B) 78. D) 79. C) 80. A) 81. C)