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　1. Management: the importance to a company of an effective personnel management policy

It’s very crucial for a company to have an effective personnel management policy. There are several reasons. First of all, in terms of financial department, effective personnel management policy can help a company save its management costs so that company would have a lot more time to devote to their customers and their business. Secondly, considering the human resource department, an effective personnel management policy is extremely useful to boost the employees’ morale. As a result, employees will work more effectively and efficiently. To sum it up, companies should take account of working out an effective personnel management policy.

2. Customer relations: how to ensure that a client’s visit to your workplace is successful

To ensure that a client’s visit to our workplace is successful the following things should be done. Firstly, show the client our inner quality. We should show the client that our employees are full of energy with tidy uniform as well as the friendly smile. It’s a mirror of our company image. Secondly, we should show the client our outer quality, I mean our work environment. For example, spatial design, such as primary and secondary work areas for paper work, computer activities and accessible file systems, ambient light overhead and task light on work stations etc. Such things can show our company culture to the client. On top of that, both inner quality and outer quality are crucial factor to ensure that a client’s visit to our workplace is successful.

3. Personnel management: the importance of a clear career structure for ensuring job satisfaction for all employees

It’s very crucial for a company to have a clear career structure for ensuring job satisfaction for all employees. Firstly, a clear structure can built a well organized team that can help the company run faster and steadily. Further more, the team members well enhance mutual understanding and trust. Secondly, a clear structure can meet the requirement of the employees since self-development is the main reason for changing employer. To sum it up, having a clear career structure plays a key role in ensuring job satisfaction for all employees.

4. Product promotion: how to choose the most appropriate method for promoting a particular product

To choose the most appropriate method for promoting a particular product the following things should be done. Firstly, find out the target markets of this particular product. According to the character of the target customers such as age, qualification, gender etc, we choose the most appropriate method. For example, a firm targeting educated, financially well off consumers aged 35 and older would use personal selling, advertising, and perhaps, publicity but not consumer sales promotion activities, since coupons, refunds, and sweepstakes are more important to lower-and middle-income families. Secondly, choose the media best suited for the promotion. Cost is an import consideration before we decide on which medium to go to. Advertising on radio, newspapers or magazines may be relatively low cost while television must be the highest cost. To sum it up, when choosing the most appropriate method for promoting a particular product we’d better realize that the method varies from person to person.

[讲义] P116

5. Personnel management: the importance of internal promotion as an incentive for staff

It’s very crucial for a company to stimulate staff as an internal promotion. Firstly, incentive can develop the potential ability of the staff. This helps the staff to fulfil themselves in their work. As a result, the company will get better performance. Secondly, Incentive can create a benign environment. Scientific incentive policy contains the competitive spirit which can form a benign competitive mechanism. In this circumstance, staff will turn pressure into motivation. Like Mc Gregor said, one of the main sources of incentive is the competition among humans. Therefore, we should pay close attention to internal promotion as an incentive for staff.

[讲义] Offering incentives to staff is of key importance in personnel management. It helps to keep people satisfied with the company’s management. As a result, workers are likely to be more industrious if their needs are met, and their problems are solved. Proper incentives are very effective in motivating people to exert themselves. They will be more initiative in their daily work, which leads them to think and act in a way as if they are the owners of the company. Thus, the morale is enhanced. Consequently, the goal of an increased productivity and an improved interpersonal relationship is easily achieved. People’s enthusiasm will be inspired greatly, which is one of the most significant objectives of the incentive system.

[Memo]

6. Customer relations: how to persuade an important client to place a substantial order for a company’s products or services

To persuade an important client to place a substantial order for a company’s product or services the following things should be done. Firstly, we can show the client a special standing, for example, VIP. Secondly, we can give the client a rebate as the privilege for placing a substantial order from our company. In addition, we can also in charge of the distribution as part of our after sales services. To sum it up, we should make the important client feel valued so that he/she will place a substantial order for our company.

7. Strategic planning: the importance of appointing external consultants to evaluate a company’s performance

It’s very crucial for a company to appoint external consultant to evaluate company’s performance. Firstly, external consultants are more justice. There is no benefit between the consultants and the internal staff. Secondly, the result will more accurate since external consultants would be very professional. Furthermore, they can notice some blind spots which we get accustomed to it. So, appointing external consultants to evaluate company’s performance is a very sensible idea for a company.

8. Recruitment: the importance of assessing personality when interviewing job applicants

It’s very crucial for a company to assess personality when interviewing job applicants. Firstly, considering the profession, company must assessing personality of the applicants. For example, accounting, applicants must be very sensitive to the figures. Otherwise, a careless applicant may cause irredeemable problems which led to big loss for the company. Secondly, considering the company itself, personality of the applicants like integrity, honesty, etc may contribute little to success, yet they are crucial to the image of an organization and the smooth and successful management of human resources. So, whether the personality of the applicants is suitable for the company plays a significant role in interviewing job applicants.

9. Financial management: how to reduce costs on business trips

To reduce costs on business trips the following things should be done. Firstly, companies should develop a sound expenses claims system to prevent any system abuse and possible malpractice. For example, companies should encourage their staff to stay in decent instead of expensive hotels. In that way, you can well leave a good impression on your clients while reducing travel costs. Secondly, companies should also encourage their staff to get discount air tickets. It’s a very effective and efficient way and has little trouble to the staff. To summarize, reducing costs on business trips requires us do it in every trip in every detail.

10. Customer relations: The importance to a company of reliable customer opinions of products.

It’s very crucial for a company to have reliable customer opinions of products. Firstly, the reliable opinions can help the Production Department realize their short spots and improve their work to be more perfect. Quality products makes good company image to customers. Secondly, to the Marketing Department, reliable customer opinions can help the marketers know which points the customers would like to pay more attention so that the marketers can increase promotional efforts on them. To summarize, reliable customer opinions of products plays a significant role for the company.