2013年3月剑桥BEC商务英语考试口语讲义（1）

　ⅰ 、 Why take BEC exams?(www．Examw。com)

strong growth

rigorous quality control

wide suitability

wide business context

value for study and business career

international recognition for work and study

ⅱ 、 What is International Business English? 什么是国际商务英语?

国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。

由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。

ⅲ 、 How to learn International Business English? 怎样学习国际商务英语?

掌握一定的商务英语词汇、短语和句型。

(1) 词汇方面

commercial

e.g. The TV show was interrupted by too many commercials.

prospect转自:考试网 - []

e.g. He called on some prospects but failed to make a sale.

make

e.g. These products are of Chinese make.

The factory manufactured five makes of tractors.

(2) 短语方面

soft selling hard selling

Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.

have a bad year

The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.

break into/penetrate the market

There is chance that we’ll manage to break into the UK market