2013年3月剑桥BEC商务英语考试口语讲义（4）

　《 Pass Cambridge Vantage 》

Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明：

1 . 掌握商务词汇短语

E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand

E.g. brand image/leader/loyalty/name/power/stretching

2 . 掌握相关商务知识

E.g. Explain why you brought one of the products.

strong sense of brand loyalty来自

reasonable price

good after-sales service

reliability of the product

good and consistent quality

user-friendly design

good value for money

in style