2017雅思写作范文：广告

　　Task：Advertising discourages us from being different individuals by making them want to be or to look the same. Do you agree or disagree?

Sample answer：

It is said that advertising is so influential that it persuade people to become similar with each other. I believe this statement is a bit overstated.

First of all, it is unfair to blame advertisements for the popularity of some certain products amongst consumers. For example, using iPhone and other electric devices has become increasingly popular throughout the world, especially in China. What are the reasons? I think it is because of its good selling points and designs instead of the commercials. While some mightcounter that some target consumers are vulnerable, such as children and teenagers, and they might be persuaded to purchase similar items, I believe it seldom happens since these days young people are longing for distinctive appearance and individuality.

Secondly, it is truly less likely for consumers to make similar choices with the help of commercials. By viewing a variety of advertisements broadcasted on TV or billboard, people are informed of different choices in terms of prices, designs and patterns. They might fine-tunetheir demand first, comparing the products available on the market, and making wise decisions that satisfy themselves in the end. By contrast, without the advertisement, consumers have no access to discover their real needs and find the better choice, which might lead to uniformity in purchasing decisions.

In conclusion, it is the quality of goods rather than their advertisements that attracts consumers. As there are so many kinds of commercials, customers have a wide range of selections, making them become different rather than identical.

(249 words)