商务英语考试口语讲解19
分类: 英语
时间: 2023-03-05 09:40:03
作者: 全国等级考试资料网
Expand customer base
• Get feedback regarding its performance
• Knowing the difference between satisfied and unsatisfied customers
• So as to retain customers, get more business from existing customers, attract new customers
• Methods:
• 1 reactive approaches: toll-free customer service telephone lines;
• 2 proactive approaches: visiting clients, calling, sending out written surveys
• (Hire mystery shoppers)
• Let customers find it easy to make complaints will benefit the company
• Maintaining customer loyalty
• ---discounts
• ---quality products
• ---feedback
• ---improve R&D