1. How to evaluate and select new products

A: the evaluation and selection of new products should be based on two aspects. First, we can evaluate and select new products according to their performances in market. We can carry out an investigation on how customers like these new products. The results can be used to help to establish the guideline under which new products are evaluated and selected. Second, we can make a trial purchasing of the new products and test their qualities to see if they meet our demands. If the result of the test is fine then we just go ahead to make large orders with the producers and if not we just stop and won’t suffer any loss.

　2. The importance to a company of having well motivated staff

A: first a company consists of individuals whose morale is crucial to the image of the company. It’s hard to believe that a company full of low-spirited employees can have better performance that the one staffed with well motivated employees. Second, well motivated staff often work hard think creatively and are willing to shoulder more responsibilities, all of which are exactly what the company need to develop itself further. Well motivate staff can also help create a sound environment of mutual help and mutual understanding within the company and stimulate their colleagues’ morale, which will definitely improve the efficiency of the company. Therefore it’s very important for a company to have well motivated staff.

3. How to decide whether to purchase or rent company premises

A: first we should see to it that we check the financial situation of our company before we decide whether to purchase or rent company premises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production.

Second we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses?

After all these careful studies we can make our decision.

4. How to ensure that price levels for new products are set appropriately

A: first we should consider the cost of our new products before we put them into the market. The price level we set should at least include all the cost and investment and make us gain some margins. Second we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumer’s habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.

5. The importance of foreign language training for selected employees

A: companies often select some of their employees and appoint them as representatives to deal with foreign trade, export and other international businesses. Therefore it’s vital for companies to give selected employees foreign language training. First in order to do international business well sales persons should know different cultures of different countries in which people are doing business with each other. The most effective way to understand these is through foreign language learning which can be reinforced in the foreign languages courses sponsored by companies. After training employees can communicate freely with their foreign clients and more contracts will be signed. Second, with employees mastering a variety of foreign languages cross-nation cultures can be introduced to companies and contact with the outside world can be promoted, which will gradually make a company evolve into a multi-national one.