★ Rogue theory of smell gets a boostPublished online: 6 December 2006Rogue theory of smell gets a boost1.A controversial theory of how we smell，which claims that our fine sense of odour depends on
How shops can exploit people’s herd mentality to increase sales1.A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store w
A.When Denis Hennequin took over as the European boss of McDonald’s in January 2004， the world’s biggest restaurant chain was showing signs of recovery in America and Australia， but sales in E
Rogue theory of smell gets a boost1.A controversial theory of how we smell, which claims that our fine sense of odour depends on quantum mechanics, has been given the thumbs up by a team of physicists
From The Economist print editionHow shops can exploit people’s herd mentality to increase sales1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopke
Doomed drug highlights complications of meddling with cholesterol.1.The failure of a high-profile cholesterol drug has thrown a spotlight on the complicated machinery that regulates cholesterol levels
Next Year Marks the EU’s 50th Anniversary of the TreatyA.After a period of introversion and stunned self-disbelief, continental European governments will recover their enthusiasm for pan-European in
Sleep medication linked to bizarre behaviourNew evidence has linked a commonly prescribed sleep medication with bizarre behaviours, including a case in which a woman painted her front door in her slee
1. British scientists are preparing to launch trials of a radical new way to fight cancer, which kills tumours by infecting them with viruses like the common cold.2. If successful, virus therapy could
1. The failure of a high-profile cholesterol drug has thrown a spotlight on the complicated machinery that regulates cholesterol levels. But many researchers remain confident that drugs to boost level