Team building a method, and related theory in management, emphasizing employee morale, interpersonal communications, and mutual respect as key elements of a successful business Example: The XYZ Compan
Test market an experimental area or group of customers in which a new product or marketing approach is tested to reduce future risk. (NOTE: verb form is “to market test’ something) Example: The XY
vertical marketing noun 1) a marketing process in which planning and operations are coordinated to include manufacturers, wholesalers, and retailers 2) the practice of selling to a very limited segmen
We’ll eat their lunch! INformAL Humorous expression meaning: “We will be victorious over our business competitors!” EXAMPLE: “When our new product comes out next month at a lower price and a h
working capital The amount of funds immediately available to pay current operating expenses. EXAMPLE: “A healthy supply of working capital enables our firm to take advantage of new opportunities as
Regular meeting a permanently scheduled meeting that usually happens at the same time and often for the same purpose EXAMPLE: Our company president wants regular meetings every Monday morning at 10 a.
Rate of return the yield, or amount of profit, produced from an investment EXAMPLE: The risk involved with investing in certain new technology companies was high, but they consistently produced a stro
Rule of 72 a common formula used to determine the years needed for money to double at compound interest; divide 72 by the interest rate to get the number of years EXAMPLE: According to the rule of 72,
Seasonal variation predictable changes in sales volume, business activity, or inventory due to the changes of seasons during the year EXAMPLE: Seasonal variation within the American toy industry is he
service bureau a business that regularly provides special work for other businesses EXAMPLE: For several years before we created a data processing department inside our company we took our account