1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry an
1 REFRIGERATORS are the epitome of clunky technology: solid, reliable and just a little bit dull.They have not changed much over the past century, but then they have not needed to.They are based on a
1 NEELIE KROES, the European Union’s competition commissioner, did not mince her words when reporting on Europe’s energy markets on Wednesday January 10th. Europe’s energy firms have failed to i
1.Internet security experts have long known that simple passwords do not fully defend online bank accounts from determined fraud artists.Now a study suggests that a popular secondary security measure
Doomed drug highlights complications of meddling with cholesterol.1.The failure of a high-profile cholesterol drug has thrown a spotlight on the complicated machinery that regulates cholesterol lev
From The Economist print editionHow shops can exploit people’s herd mentality to increase sales1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Sho
A.When Denis Hennequin took over as the European boss of McDonald’s in January 2004， the world’s biggest restaurant chain was showing signs of recovery in America and Australia， but sales in E
Rogue theory of smell gets a boost1.A controversial theory of how we smell, which claims that our fine sense of odour depends on quantum mechanics, has been given the thumbs up by a team of physici
From The Economist print editionHow shops can exploit people’s herd mentality to increase sales1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopke
1. A European spacecraft took off today to spearhead the search for another “Earth“ among the stars.2. The Corot space telescope blasted off aboard a Russian Soyuz rocket from the Baikonur cosmodr