1 There’s a dimmer switch inside the sun that causes its brightness to rise and fall on timescales of around 100，000 years - exactly the same period as between ice ages on Earth. So says a physici
How shops can exploit people’s herd mentality to increase sales1.A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store w
Rogue theory of smell gets a boost1.A controversial theory of how we smell, which claims that our fine sense of odour depends on quantum mechanics, has been given the thumbs up by a team of physicists
★How to increase salesPublished online: Nov 9th 2006From The Economist print editionHow shops can exploit people’s herd mentality to increase sales1.A TRIP to the supermarket may not seem like an
★How a Frenchman is reviving McDonald’s in EuropeA. When Denis Hennequin took over as the European boss of McDonald’s in January 2004, the world’s biggest restaurant chain was showing signs of
★Sun’s fickle heart may leave us cold25 January 2007From New Scientist Print Edition.Stuart Clark1.There’s a dimmer switch inside the sun that causes its brightness to rise and fall on timescale
★new weapon to fight cancer1.British scientists are preparing to launch trials of a radical new way to fight cancer, which kills tumours by infecting them with viruses like the common cold.2.If succ
★Why did a promising heart drug fail?Doomed drug highlights complications of meddling with cholesterol.1.The failure of a high-profile cholesterol drug has thrown a spotlight on the complicated mach
★ Rogue theory of smell gets a boostPublished online: 6 December 2006Rogue theory of smell gets a boost1.A controversial theory of how we smell，which claims that our fine sense of odour depends on
How shops can exploit people’s herd mentality to increase sales1.A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store w