2018年高级商务英语考试词汇及例句（2）

2.(v.) To enlarge the scope of one’s interests, business, or activities扩展

[例] The partners are looking into branching out into Europe.

brand [ brAnd ] (n.) product which can be recognized by a name品牌

[例] The brand establishment needs a very long time and will bring long- term benefits.

branding (n.) the process of giving brand names to products品牌命名

[例] How is the branding of that new product going on?

brand leader brand with the biggest market share品牌领导者

[例] IBM is the brand leader in the field of portable computer.

brand loyalty (n.) customer desire to continue buying the same brand品牌忠诚度

[例] They managed to set up the brand loyalty of their consumers.

break even (v.) balance costs and revenue, not make a profit or a loss收支平衡

[例] We just broke even last year.

breakeven point point at which revenue equals costs 收支平衡点

breakthrough [ 5breik5Wru: ] (n.) an act of overcoming or penetrating an obstacle or restriction突破

[例] It is up to both of us to try our best to make a breakthrough in the present negotiations.

brief [ bri:f ] (v.) to give concise preparatory instructions, information, or advice to简要介绍

[例] The CEO briefed his senior managers on the project that is supposed to be the turning point for the fate of the firm.

[同义词] abstract, synopsis, outline

bring forward (v.) make earlier提前

[例] We brought the launch date forward to June 1st.

bring up (v.) mention, introduce提出

[例] The chairman brought up the question of holidays.

brochure [ brEu5FjuE ] (n.) publicity booklet giving information about a product or service(宣传产品的)小册子

[例] They asked for a brochure about our services.

[同义词] leaflet, pamphlet, booklet

broke[ brEuk ] (adj, inf) without/out of money破产的，一文不名的

[例] He was broke until he won the lottery.

[同义词] insolvent

broker [ 5brEukE ] (n.) person who buys and sells shares/currency etc.经纪人

[例] That firm is acting as a broker.

[同义词] agent, middleman

brown goods(n) items such as television sets and radios that are sold in cabinets made of wood or similar materials 茶色电器

[例]　There are bloody competitions on China’ brown goods market.

[反义词]white goods

b-school ( business school ) (n) a college or a department of a university providing business courses to students商学院

[例]　He graduated from a top-ten b-school in US.

budget[ 5bQdVit ] (n.) plan of forecast income and expenditure收支预算

[例] Generally a functional budget is draw up for each functional area within an organization.

bulk [ bQlk ]1. (n.) large quantity(of goods)大量