Sixty-Eight Promotional Events

Dialogue 1

M: The product launch on Tuesday, clear your calendars of the next few days because we’re going to be burning the midnight oil in order to get everything ready in time.

F: Oh...it’s not as bad as all that, most of everything is already set, we’re going through an event management company, so they should manage most of the details. Probably the biggest thing on our plate is to go over the event round on with their on-site managers, to make sure all goes that planned.

M: I hate to put all our eggs in one basket, what if their people drop the ball? We should be prepaired with a back-up plan just in case.

F: Opening day is Tuesday, we’ve been working with this company to set everything up since last spring, they’re very clear with all the details for the event. Also, you forget, they are professinals, they run events like our product launch for a living, I’d say we have nothing to worry about.

M: If you say so.

Dialogue 2

M: What kind of promotional events are scheduled for the new product line.

F: Marketing has a setup with prognet launches in five major cities as well as some sponsor events throughout the year. Altogether, there will be fifty events.

M: What kind of sponsors are we talking about? I don’t know how effective sponsorship really is.

F: It’s not what you’re thinking, this events would give us a wider exposure than most, take the try city Merryfun for starters, this is a highly public sites event, the television exposure alone will nearly double our customers’ awareness.

M: Other than the Merryfun, what else is on the list.

F: We’ve got spot in Olympic Stadium, sponsoring one of a team’s equipment, then a rally for cancer research, and connection to the inner city education program.

M: Sports, medicine, education, seem kind of random, don’t you think?

F: It might seem that way, but this events were all carefully choosen based on marketing research. These are events that our customers and potential customers care about.