1)国际互联网最好的一点是网上不断扩充的丰富资源基本上是免费提供的，你所需要做的就是上网。

The best part of the Internet is its ever-expanding riches are basically free and all you have to do is to get yourself there.

2)电子商务是指通过电子媒体来进行商务活动。这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。

E-commerce is doing business through electronic media. It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of transaction.

3) 电子商务的优势几乎是无限的，最重要的是它能够扩大你的客户基础，增加销售总量，而且无疑能够增强你的形象和声望。

The advantages of E-commerce are virtually unlimited, the most important being an increase of your customer base, your overall sales and undoubtedly your image and prestige.

4) 在你能够正确选择建立你的电子商务之前，必须确切的判定，需要什么才能具有在线竞争力。

You must determine exactly what you need to be competitive, before you can select the setup for your E-commerce.

5)电子营销就是借助互联网进行的营销活动。它也是电子商务的一个基本组成部分。

E-marketing is the marketing with the help of the Internet. It’s also an essential part of E-commerce.

6)传统营销要素由4P组成，即产品、价格、渠道和促销。而电子营销有4C组成，即顾客、成本、便利和沟通。

The traditional marketing is made up of four Ps − product, price, place and promotion, while E-marketing consists of four Cs − customer, cost, convenience and communication.

7) 在电子商务世界中，一直需要给消费者、商人和金融机构等建立一个安全的、可以信任的购买环境。 In the world of E-commerce, there is a continuing need to create a safe and trusted purchasing environment for consumers, merchants, and financial institutions alike.

8) 随着电子支付方式的开发，电脑空间结算已经普遍存在，但许多跨国界的公司对公司商务仍然依赖传统的支付手段。这些支付手段具有一定的安全性，但随之而来的是支付迟缓、不必要的成本，甚至有时发生争端。

Cyberspace is rife with newly developed electronic payment scheme but much of cross-border business-to-business commerce still relies on traditional payment methods. These conventional methods offer some level of security but often involve delays, unnecessary costs and sometimes even disputes.

9) 数字产品是电子商务所独有的。虽然目前的交易量很小，但随着带宽的增加，录音和录像可以电子传递，交易量会猛增。

Digital products are unique to E-commerce. Although the transaction volume is small now, as bandwidth increases, and recorded music and videos can be delivered electronically, the transaction volume will soar.

10) 许多企业在审查其产业价值链时发现电子商务可以降低成本，提高产品质量，获得新客户或供应商，为现有产品开创新的销售方式等作用。

Many businesses find as they examine their industry value chains that electronic commerce can play a role in reducing costs, improving products quality, reaching new customers or suppliers, and creating new ways of selling existing products.