Advertising

• Visible Logos:

• on professional athletes’ clothing

• on signs in front of shops etc.

• on t-shirts, hats, jackets & other clothing

• on handbags and other accessories

• on Formula 1 cars

• on hot-air balloons

• Advertisements in other prominent places:

• on the side of buses and trains

• Cinema advertising

• Sports stadium advertising

• The choice of promotion elements

• Target market--size, geographic distribution, demographic characteristics

• Customer base: existing and potential customers

• Word of mouth advertising

• When promoting a product

• --advertising: it can reach millions of people at a low cost; use different types of media, like TV, radio, newspaper, and magazines etc.

• --sales promotion: coupons, rebate, free samples, premiums, trading stamps, loyalty schemes, contest, point-of-sale displays and trade shows