Customer Relations: how to maintain customer interest in a company’s products

• 1. provide our customer with quality good and quality after-sales service, which are the lifeline of any business

• Continuous new product development and innovation in service are also necessary in reinforcing and expanding customer base

• 2. feedback from customers, prompt action should be taken to take care of their needs and demands

• 3. provide incentives to repeat customers eg. Grant a certain rebate if their purchases reach a certain amount. Offering coupons and free delivery

• Well, as is known to all, it is very important for a company to maintain customer interest in their products. The question is of course – how?

• I think there are several ways to do that. For one thing, we should always make sure that we provide our customers with quality goods and quality after-sales service, as these two aspects are indisputably the lifeline of any business. Continuous new product development and innovation in service are also necessary in reinforcing and expanding customer base.

• Apart from that, enough emphasis should be laid on the feedback from our customers. If necessary, prompt action should be taken to take care of their needs and demands.

• Finally, if possible we should provide some incentives to repeat customers. For example, we can grant a certain rebate to them if their purchases reach a certain amount. And offering coupons and free delivery to customers are also effective and feasible methods.

• All in all, we should try our utmost to keep our customers satisfied and fulfill their expectations. Only by doing so can we maintain clients’ interest in our products.