Staff turnover

• 1 better fringe-benefits, cash, promotion

• 2 training opportunities

• 3 recognition

• 1 flexible work schedule

• 2 offer them job security

• 3 more staff involvement programs

2. Market Research

• 1 target group interested?

• 2 price acceptability

• 3 whether there is already an established market leader

• 1 a gap in supply? Or saturated market?

• 2 timing

• Future trend, whether the product will become obsolete, like VCR

3. Product Recall

• 1 if customer records remain, recall in writing

• 2 appeal to the mass media

• 3 post recall notice in stores

• 1 sincere apology

• 2 offer a solution or adequate monetary compensation

• 3 follow-up investigation and preventive measures