Culture generally refers to a set of learned knowledge, standards, values, beliefs, morals, laws, customs, habits, and behaviors, shared by individuals and societies that determines how an individual, acts, feels, and uses oneself and others. Often people of a culture __1__ use their personal cultural background, as a guide for judging the actions of other people. They think their way of doing things ___2___. In the business world, this habit often takes the form of expectations， that the other side will behave in the certain way in the given situation or that others will see a particular problem in the same way we do. These expectations and understandings of the world are quite different among different peoples. Such differences are called cultural differences. Since ___3___ is essentially a social activity among different peoples, it is very important to understand the different ___4___ of the people involved. This understanding should exist in almost every part of international business. Therefore, when your counter parts are motivated by a different set of rules, you have to ___5___ what is going on inside their heads. And you need to understand what motivate their decisions. The business man who well understands the cultural differences is usually the winner.

答案：

unconsciously

makes the most sense

international business

perspectives

pay specific attention to